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Ripple Impact

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Why Your Message Might Be the Missing Piece to Your Success

From Audience to Impact: It's time to focus on Message-Market fit Hi Reader, We’ve all heard it a thousand times: “Success hinges on finding the perfect product-market fit.” I’ve been there, navigating ventures that didn’t quite land the way we had hoped. Sometimes, we were able to pivot and find that alignment; other times, we had to face the hard truth and call it quits. And while that’s partly true, here’s something no one (except me) will tell you—focusing solely on product-market fit...

7 months ago • 4 min read

Hi Reader, You might be wondering why I’ve been so quiet the last couple of months. I had planned to launch my book this month. I thought I was super close to publishing. Oh, was I wrong! Long story short, Innovation Starts With I underwent a major book surgery. I received lots of constructive feedback during a thorough peer review process earlier this year. It was challenging to hear, especially since it felt like I had to start over. But I knew gaining others’ perspectives of my finished...

almost 4 years ago • 2 min read